There isn’t anything more important to a thriving senior care community than having an exceptional online reputation. Referrals and community awareness are two essential elements to have a successful senior living community.
Developing a solid online presence is particularly important for business growth this year. The last several months have brought a huge shift to more online digital marketing than we have ever seen.
More people are using online search and social media to check out senior care communities either for themselves or for loved ones. If your senior care community hasn’t made a transition from traditional senior care marketing to focus more on online marketing, now is the time to start.
Creating a senior living marketing strategy and online reputation management plan can feel overwhelming. Use the simple tips in this blog to begin to build a strong senior living community.
1. Stay In The Know With Your Local Area
To be trustworthy and develop a great reputation, your community will need to establish a name for itself in your local area. This starts with attending community events, festivals, fun runs, and farmer’s markets. Make sure to snap a photo or two as you are engaging with your community and share it on your social media pages. Staying active in the local community will do wonders for your local reach. When a resident or family member checks out your senior care community online, they will quickly understand that you care about the local area.
The people that you meet and connect with both at community events and online are your future resident’s family and friends. These are the people who will help you build a strong reputation when you allow them to see that your community cares about people, not just business.
2. Have An Excellent First Impression
Choosing the right senior care center is one of the most important decisions that people make. Your potential residents and their families will need to know what your community is like including what kind of experience they can expect for their family members. For senior care communities, it is essential to get started on the right foot with residents.
Be friendly and eager to engage with your city online. Explain how your senior care community goes above and beyond to provide the best possible care. You can achieve this by posting photos and videos. Share fun, engaging and authentic posts that show how phenomenal your resident’s experience is. Everything that you post online should reflect your community’s philosophy and mission.
Respond to anyone who may leave a comment on your posts and make sure that your senior care website is full of useful and friendly information about you and your team.
3. Get Online Reviews With A Great Strategy
Having great online reviews is a must. Online review sites are a trusted source for anyone looking for a senior care community. When your reviews make you look good, potential residents are sure to give you a call. Not only do people trust online reviews as much as a personal referral, but positive online reviews also start positive conversations about your community.
These conversations can spill into other pages online. When your community gets a great online review, share that positive review on your social pages and website for more reach.
Senior care marketing can feel overwhelming to anyone. That’s where My Social Practice steps in, let’s chat.